A lot has changed since we last talked to Chris Waldrum, who graced us with his presence in the legendary Episode #69 on the PricePlow Podcast. This time around, he’s recently begun managing the new direction of the brand at Nutrex Research, so we brought him on to talk about the transition from his sale of Inspired Nutraceuticals and on to Nutrex’s rebrand coming this year.
We’ve long had a great relationship with Nutrex, spanning back to a trip we took in 2018 where we met the leadership team. Five years later, we’re still big fans of products like the Gummy Bear flavor of Outlift, still a house favorite flavor, and IsoFit is one of the most incredible isolates on the market – and more people need to know about it.
That is Chris’ job – to retell the Nutrex story to the next generation of athletes, and remind them how a major brand with serious international power can still throw its weight around in America. The first product to rebrand is Outlift Amped, so that’s what you can look forward to first. You can watch on YouTube below or listen on any number of podcast apps:
Video: Chris Waldrum Heads up the 2023 Nutrex Research Rebrand
Podcast: Play in new window | Download (Duration: 1:54:51 — 130.8MB)
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Show Notes: Chris Waldrum Leads the Nutrex Research 2023 Rebrand
Detailed Show Notes coming soon!
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From our previous announcement…
On March 27, 2023, we posted the following in an article titled “Nutrex Research Rebrand Announced with Arrival of Chris Waldrum“, which has now been redirected here:
In November of 2022, we announced that Chris Waldrum sold Inspired Nutraceuticals, with big things to come from both parties. As Inspired has begun releasing several unique products (see our Inspired Nutra news page), the question remained what the branding mastermind in Waldrum would do next.
Today, we’re proud to announce Chris’ next step, and it couldn’t be with a more deserving brand:
Chris Waldrum Joins Nutrex Research and Announces Major Rebrand
PricePlow broke the big news today with the following video on Instagram:
We couldn’t be more excited for all sides of this one. PricePlow has long followed and covered Nutrex, a supplement company that’s stood the test of time with some incredible flagship products:
Nutrex was also one of the first companies to actually make vegan / plant-based protein powder taste good with Nutrex Plant Protein — this was honestly the first 100% plant-based protein we found to be acceptable enough for daily use.
Waldrum brings freshness to the table
Nutrex is well-known to absolutely crush it on the international scene, with an edge of intensity that appeals to athletes from around the globe.
However, the time has come to refresh the product line and replace the Nutrex Warrior series, which was launched at the unfortunate time of spring of 2020, just when everything was flipped upside down.
So who do you call when you need a rebrand to bring a bold, fresh, and professional look?
The answer is Chris Waldrum, who has been made the Cheif Marketing Officer and Brand Director of Nutrex Research. This means we’re going to see an incredible new look and feel to their supplements.
There’s a lot coming, including our third episode of the PricePlow Podcast with Chris. The best way to see what he cooks up next is to sign up for our Nutrex news alerts, and we’ll have some fire content for you soon:
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